How Technology is Changing Golf
Technology based innovations are now making their debut in the world of Golf. And it’s not soon enough. Critical to a sport that has not been growing – pretty much everything that goes with it has been affected – TV ratings, equipment and merchandise sales, attendance and interest levels. Branded as an elite sport in our country – with terribly limited numbers playing, the picture isn’t too bright.
Pundits however, believe that the advent of technology might be able to help— in attracting new fans and in servicing the pros. Here are examples of new golf tech.
But obviously. And we’re not talking about just virtual golfing apps. There are those which analyse your swing. Or help you keep scores. A slew of new apps have emerged for golf instruction and shot tracking (like Arccos, Visulax, SwingSmart, and Zepp, to name a few) and even for booking tee times and keeping score (Golf Now). Or like GolfMatch – help you find a Golfing Partner. GolfMatch’s algorithm uses behavioural data to find the best matches for a golfer to play a round of golf with. There are a host of other features that enable you to stay connected with other golfers and follow each other’s golfing worlds. Then there is the US Masters app. which allows for individual tracking of specific players so that you can immediately see where your favorites are on the course and the leaderboard. And you don’t get limited to a handful of the top players.
Golf apps are now on Apple Watch & Anrdoid Wear ! And watch out FitBits, & Garmin bands on players wrists, too. GPS golf watchesshow maps of golf courses and display the golfer’s current distance from each hole. Small sensors placed on gloves or clubs can analyze swings, and some wearables track performance — such as how far the ball travels and how accurate the golfer is on the fairway — in real time. Both amateur and professional golfers alike have started to embrace wearables to improve their games and gain a competitive edge,
Go Pro Cameras
The PGA Tour has got a deal in place with GoPro wherein their cameras will shoot stunning new footage in order to drive social content which would have a higher chance of going viral. The drones however are yet to happen. It’s only a matter of time.
Social. Golf. TV.
Much of the footage recorded by GoPro cameras will feed into videos at Skratch TV which is an online video network targeting young, social media-savvy sports fans. It shares cool and interesting content to make golf go viral.
The tool has found an interesting use case in golf: Watson can produce insights on swings, strokes, and shots, plus analyse social media trends, all live on the scene from The Masters. And so IBM has signed a new endorsement deal with 66-year-old Tom Watson, who has won The Masters twice, is playing in it for the final time this year, and says he loves technology and social media !
So technology is having its time with the game of golf. A match made in heaven – to enable its popularity potential. And the best way to get the young and the restless plus and the old fogies together with golf technology to grow the sport’s global appeal.